Technology vendors recurrently contribute bylined articles to commerce journals. The articles are abundant exposure for these companies however they don't come cheap - the trades scarcely wages for these articles nevertheless the vendors spend lifetime and method to post pieces, commit to paper them, approve them and submit them. Your PR agency can balm your clients leverage their investment by wringing top rate elsewhere of these articles. Here are some possibilities:
1. Reprints
2. Achromatic papers
3. Product briefs
4. Booklets
5. Speech outline and handouts
Reprints
It's beautiful irritating to contribute a byline to a publication, isolated to turn enclosing and spend big bucks for reprint rights. On the contrary reprints are choice things: they significantly boost your client's exposure to the market. Fabricate definite you bag the reprints anywhere you can, including press kits, presentation handouts and convention take-aways. Assign them on your objective too. Still provided you haven't paid for electronic rights you can probably link to the publication's URL, assuming they've posted your article online. (It doesn't aching to ask.) Whether you've got digital reprint rights and are posting the article on your client's site, avoid using a scanned compact write of the printed article - the resolution is beggarly and not express readable. Construct a .PDF case and employ that for posting and downloading.
Gray Paper
Please don't manipulate the published article as is for a bleached paper -- all the more if you retain all rights it's shamelessly self-plagiarizing, and if the volume retains all rights it's rather criminal. However, you can practice the article words to appearance the technology cut of a chalky paper. Redact for length as elementary and re-work the subject to highlight your client's product and technology take. Then add blanched paper elements according to a dawning executive precis and a count statement. Supervene these with your technology section, and then add details on how your client's product testament solve the problem, a customer contingency study, and a result on how bull the product is. (You can always switch the disposal by writing a bloodless paper first, then editing the technology chop into a bylined trade magazine article.)
Product Briefs
The article can serve as a excessive argument for expanded product briefs - disclose the front and back of an 8-1/2x11, or a longer specialist brochure. Edit the article for length and jazz up the text, and you've got a solid technology grounds for the marketing document. (Good marcom can excuse what a NAS gateway is, on the other hand not by yammering approximately "enterprise-wide capable info polity portals." Puts readers honorable to sleep.)
Booklets
One of the first-class press kits I ever aphorism included a sharp and informative booklet on the vendor's technology. The booklet explained the universal technology's step and background, presented the vendor's product, and listed undarkened customer advantages. It impressed both journalists and customers in a expedient a press proceeds or much a caucasian paper wouldn't retain done. Booklets are labor-intensive, so convenience your trade ledger article as the intention for writing your own.
Speech Outline and Handouts
Capitalization existing articles as the goal for client speeches and presentations. Thanks to trade almanac articles are normally vendor-neutral, they'll donkeywork as-is for companion talks. When the presentation is about a product you can even benefit the article outline for the background technology and discussion then add product details, customer position studies, and Q&A's. You can cause article reprints as a handout, or turn the outline into speaker's paper money and appropriateness that instead.
If your client gulps at the payment of developing a trade daily article, don't consent them gasping for breath - case all the ways they can leverage it to accumulation bazaar exposure and profits.